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Users will soon have a new feature that permits them to cut down on the volume of AI-created videos appearing in their feeds. This step comes as the service disclosed that it currently hosts in excess of 1 bn content made with AI.

Testing and Rollout

The update is being tested over the coming weeks before a widespread rollout. This advancement comes amid a increase in AI content, driven by new AI video creators.

AI Content on Other Platforms

Recent reports that approximately one in 10 of the most rapidly expanding content creators on another major platform only show AI-generated videos. A considerable share of this output is considered mass-produced AI material, a label for inferior, factory-style content that is typically illogical or dreamlike.

“We know from our community that a lot of users like content made with AI tools, from digital art to science explainers, and we intend to offer the community the power to adjust the amount of that, based on their own choices,” stated a company executive.

Volume and Proportions

TikTok disclosed that there are now over a billion videos on its service labeled as artificially created. In total, over 100 million pieces of content are submitted to the platform daily, making AI-generated material a minor percentage of its complete catalog.

How to Adjust Settings

Members will be capable of decrease or raise the volume of artificial media they watch by using the “manage topic” setting in the app and choosing AI-made media. Additional categories that are already be adjusted under the filter include politics, clothing, cosmetics, and dance.

AI Disclosure Rules

The platform’s guidelines require users to identify convincing AI-generated content, and it forbids harmful deepfakes of public figures or crisis events. Any realistic artificial content that is not labeled can be deleted under its terms of service.

In addition, the service will from now on apply an artificially created watermark to content created with its proprietary AI systems, or identified by an cross-platform project for recognizing AI-generated material. This measure is designed to help prevent users from seeking to evade the tagging system.

Responsible AI Funding

The company is additionally introducing a $2m AI literacy fund for experts and organizations to produce informative material about ethical AI use. This initiative will support charitable organizations dedicated to teaching computer science.

Platform Protection

TikTok has justified its content review process, following debate over intentions to make redundant numerous review team members in the UK. TikTok is expected to eliminate 439 jobs in its user protection team in the UK capital, with trade unions and internet security professionals raising concerns that humans are being replaced by automated systems.

A senior executive explained that staff-based oversight would continue to be important, but AI can safeguard staff by removing the most harmful content ahead of it is viewed by humans. The platform stated a 76% decrease in explicit and harmful content handled by safety staff over the past year due to the use of its automated systems.

“We think that it’s essential to combine people and machines to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we also think it’s extremely critical to limit contact with dangerous material as quickly as possible, which is where a lot of the machine support is proving valuable operate efficiently.”